Breakthrough RESEARCH is gathering, analyzing, and presenting evidence on the impact and costs of social and behavior change (SBC) interventions to provide decision-makers with needed evidence for funding and programmatic decisions. By addressing the gap in information on SBC program costs and effectiveness, Breakthrough RESEARCH will make the case that SBC programming is crucial for improving health and advancing development.
Costing is the process of data collection and analysis for estimating the cost of a health intervention. High-quality cost data on SBC are critical not only for developing budgets, planning, and assessing program proposals, but can also feed into advocacy, program prioritization, and agenda setting. To better serve these data needs, the “Guidelines for Costing of Social and Behavior Change Health Interventions” aim to increase the quantity and quality of SBC costing information.
The business case models are being applied to specific health topics, including family planning, malaria, and nutrition, and specific country settings, including Côte d’Ivoire, Guinea, Niger, Tanzania, Togo, and Zambia.
Making the Business Case for Social and Behavior Change ProgrammingActivity brief:
Exploring Pathways to Social and Behavior Change ImpactInteractive graphic:
The Social and Behavior Change Business Case Model for Family Planning: An Interactive Tool | GuideOnline tool and guide:
The Business Case for Investing in Social and Behavior Change for Family PlanningTechnical report:
Applications of the Family Planning Business Case
Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in ZambiaProgrammatic Research Brief:
The Business Case for Social and Behavior Change for Malaria with Applications for Côte d’Ivoire and TanzaniaTechnical report:
Investing in Social and Behavior Change is Cost-effective for Improving Malaria Behaviors in TanzaniaProgrammatic Research Brief:
The Business Case for Social and Behavior Change for Breastfeeding and Complementary Feeding │ Appendix BTechnical report:
Lead Research Partners
Avenir Health and Population Council
More information on Breakthrough RESEARCH’s costing and economic evaluation activities