The “Business Case for Social and Behavior Change (SBC) in Family Planning” synthesizes the SBC cost literature and SBC effectiveness literature in family planning to demonstrate the cost-effectiveness of SBC and the pathways through which effectiveness is achieved. Costing is the process of data collection and analysis for estimating the cost of a health intervention. High-quality cost data on SBC are critical not only for developing budgets, planning, and assessing program proposals, but can also feed into advocacy, program prioritization, and agenda setting. To better serve these data needs, the “Guidelines for Costing of Social and Behavior Change Health Interventions” aim to increase the quantity and quality of SBC costing information.

To develop the SBC for family planning business case, Breakthrough RESEARCH drew on nearly 200 studies assessing SBC effectiveness and/or costs across a range of countries. The business case looks at both the indirect impact of SBC interventions via intermediate outcomes such as attitudes toward and communication around family planning, and the direct impact of SBC interventions on modern contraceptive use.

The business case models are being applied to specific country settings and other health topics, including Guinea, Niger, Togo, and Zambia.

Learn More

Join the Community of practice: SBC Costing

Activity brief: Making the Business Case for Social and Behavior Change Programming

Technical report: The Business Case for Investing in Social and Behavior Change for Family Planning

Technical report: The Business Case for Social and Behavior Change for Malaria with Applications for Côte d’Ivoire and Tanzania

Interactive graphic: Exploring Pathways to Social and Behavior Change Impact

Webinar: Resources for Examining the Costs and Cost-effectiveness of Social and Behavior Change Interventions for Health [WebinarSlides | Q&A]

Webinar: Social and Behavior Change Business Case and Costing [WebinarSlides]

Applications of the Business Case

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Guinea [ EnglishFrench]

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Niger [EnglishFrench]

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Togo [EnglishFrench]

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Zambia

ACTIVITY SNAPSHOT

Lead Research Partners
Avenir Health and Population Council

Anticipated Timeline
2018–2022

Geographic Location
Global

Contact
Nicole Bellows

More information on Breakthrough RESEARCH’s costing and economic evaluation activities