Volunteers from the Red Cross in El Salvador engage in participatory trainings to strengthen their interpersonal communication skillsSean Maloney/Breakthough ACTION

Cutting through the confusion: Prioritizing behavioral messages and calls to action

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This blog post describes how promoting a harmonized set of behaviors during epidemics like Zika improves the likelihood of behavior adoption.
Au Niger, une femme utilise un téléphone pour saisir des donnéesShani Turke/Photoshare

Faire progresser le champ des mesures pour le CSC

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Par : Erin Portillo, Responsable de programme II, Breakthrough ACTION Mesurer adéquatement les déterminants sociaux et comportementaux est essentiel pour créer de puissants programmes de changement social et de comportement. Cependant, cette…
A woman in Niger uses a phone to enter dataShani Turke/Photoshare

Advancing the Field of Measurement for SBC

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This blog post introduces a set of resources for social and behavior change (SBC) professionals interested in advancing the field of SBC measurement.
Breakthrough ACTION staff engage with local researchers in the Dominican Republic during a participatory data analysis workshopAnne Ballard Sara/Breakthrough ACTION

Richer and Faster Data Analysis to Inform SBC Zika Program Design in an Outbreak

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Breakthrough ACTION used a participatory data analysis process in the Dominican Republic and El Salvador to gather insights on Zika prevention behaviors.
A community health worker providing family planning services and options to a woman in UgandaJonathan Torgovnik/Getty Images/Images of Empowerment

Answering Critical Social and Behavior Change Questions to Advance the Field and Improve Population-Based Behavior Change

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This blog post offers critical questions social and behavior change (SBC) professionals need to ask to develop effective integrated SBC programming.
A woman working at a computer in an officeGetty Images/Image of Empowerment

Social and Behavior Change Checklist for Costed Implementation Plans

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This tool helps governments, donors, and implementers ensure family planning programs budget for social and behavior change best practices.
People march in Tanzania in solidarity for gender equality and reproductive rightsRebekah Munnikhuysen/US Peace Corps/Photoshare

Gender: An Update and a Challenge

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This blog post introduces a set of resources to help social and behavior change practitioners integrate gender into their work.
Close up of an Aedes aegypti mosquito resting on the leafPoravute/Getty Images

Zika’s Silent Threat: Prioritized Behaviors Are Key to Preventing Future Outbreaks of Aedes Aegypti-Borne Diseases

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Breakthrough ACTION + RESEARCH identified a set of behaviors that have the greatest potential to prevent Zika’s transmission.
An Indian woman speaks at the All India Conference of Entertainment WorkersGopal Bhattacharjee/Photoshare

Participating in Life-Changing Decisions: The Value of Community Engagement

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This blog post describes how community engagement empowers community members to tackle issues that affect their lives.