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Can Social Listening and Social Media Monitoring Benefit Your SBC Activities?

Photo credit: Merci Mon Héros

Written by: Rachel Yavinsky, Martha Silva, and Leanne Dougherty, Breakthrough RESEARCH

 

Social media has increasingly become one of the most popular places for individuals to express their views and engage in conversations about what they see, hear, and believe. There are currently 3.4 billion social media users, a figure projected to increase to 4.4 billion by 2025.

This growing popularity means that social media can also be an important resource for gathering information about reproductive health and voluntary family planning.

 

Read the rest of this post from Breakthrough RESEARCH on Knowledge SUCCESS.