Phase 1 Define: Mine existing knowledge, Intent statement, Deepen understanding; Phase 2 Design & Test: Imagine, Refine, Prototype, Test; Phase 3 Apply: Implement & Monitor, Evaluate & Refine, Adapt & ScaleBreakthrough ACTION

Social and Behavior Change Flow Chart

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Using human-centered design principles, the SBC Flow Chart asks users to adopt a beginner's mind to identify new insights to solve public health problems.
Cover of Getting Practical: Integrating Social Norms into SBC

Getting Practical: Integrating Social Norms into SBC

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This tool addresses the gap between formative social norms research and the other phases of the program design cycle to allow for adaptive programming.
A nurse teaches her team how to conduct a malaria rapid diagnostic test in GhanaEmmanuel Attramah/PMI Impact Malaria/Flickr

Blueprint for Applying Behavioral Insights to Malaria Service Delivery

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This document seeks to bridge silos by outlining steps for approaching provider behavior change to facilitate coordination in malaria service delivery.
An Indian coupleVespia, M., 2017

From Vision to Action: Guidance for Implementing the Circle of Care Model

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This resource provides guidance for implementing the Circle of Care Model and developing social and behavior change for service delivery initiatives.
Several adolescents in ZambiaBreakthrough ACTION, 2019

Using SBC to Increase Family Planning Uptake in Zambia

This case study highlights how Breakthrough ACTION made the case for using social and behavior change to achieve family planning goals in Zambia.
It takes a village: A shared agenda for social and behavior change in family planning

Global Shared Agenda for SBC in Family Planning

This page describes five priority areas for a global shared agenda for social and behavior change in family planning. Champions can also endorse the agenda.
Advocating for social and behavior change approaches?

SBC in Family Planning Message Framework

This interactive site can be used to develop audience-tailored messages and identify evidence to advocate for social and behavior change in family planning.
Cover art for Tested Solutions for Quality FP CounselingJonathan Torgovnik/Getty Images/Images of Empowerment

Encouraging Family Planning Counseling That Promotes Meaningful Choice

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This is a package of evidence-based, low-cost SBC solutions that improve the quality of family planning counseling for postpartum women.