Improved health outcomes: Before (SBC motivates clients to access services), during (SBC improves the client-provider interaction), and after services (SBC boosts adherence and maintenance)

Circle of Care Model

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The Circle of Care is a holistic model that shows how social and behavior change can be applied across the service continuum to improve health outcomes.
A family planning service provider in Nigeria records information into a records register© 2012 CCP/NURHI 2, Courtesy of Photoshare

New Social and Behavior Change Indicator Bank for Family Planning and Service Delivery

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This blog post discusses the need for standardized indicators for measuring social and behavior change activities and introduces a handy indicator bank.
Zika implementing partners participate in a share fair to discuss community engagement in the USAID Zika responseK4Health

Breakthrough ACTION + RESEARCH Resources from the USAID Zika Response

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This blog post introduces a suite of tools to help social and behavior change practitioners identify priority behaviors when responding to epidemics like Zika.
Volunteers from the Red Cross in El Salvador engage in participatory trainings to strengthen their interpersonal communication skillsSean Maloney/Breakthough ACTION

Cutting through the confusion: Prioritizing behavioral messages and calls to action

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This blog post describes how promoting a harmonized set of behaviors during epidemics like Zika improves the likelihood of behavior adoption.
Au Niger, une femme utilise un téléphone pour saisir des donnéesShani Turke/Photoshare

Faire progresser le champ des mesures pour le CSC

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Par : Erin Portillo, Responsable de programme II, Breakthrough ACTION Mesurer adéquatement les déterminants sociaux et comportementaux est essentiel pour créer de puissants programmes de changement social et de comportement. Cependant, cette…
A woman in Niger uses a phone to enter dataShani Turke/Photoshare

Advancing the Field of Measurement for SBC

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This blog post introduces a set of resources for social and behavior change (SBC) professionals interested in advancing the field of SBC measurement.
Breakthrough ACTION staff engage with local researchers in the Dominican Republic during a participatory data analysis workshopAnne Ballard Sara/Breakthrough ACTION

Richer and Faster Data Analysis to Inform SBC Zika Program Design in an Outbreak

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Breakthrough ACTION used a participatory data analysis process in the Dominican Republic and El Salvador to gather insights on Zika prevention behaviors.
A woman working at a computer in an officeGetty Images/Image of Empowerment

Social and Behavior Change Checklist for Costed Implementation Plans

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This tool helps governments, donors, and implementers ensure family planning programs budget for social and behavior change best practices.
People march in Tanzania in solidarity for gender equality and reproductive rightsRebekah Munnikhuysen/US Peace Corps/Photoshare

Gender: An Update and a Challenge

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This blog post introduces a set of resources to help social and behavior change practitioners integrate gender into their work.