Audience Segmentation Archives | Breakthrough ACTION and RESEARCH

Three women preparing to bake cakes with a solar oven in Kenya

This course teaches how to encourage positive nutrition behavior change by employing segmentation based on needs, attitudes, and behaviors of intended audiences.

A pregnant woman receives a mosquito net at her prenatal visit

President's Malaria Initiative/Flickr

Audience Segmentation for Malaria Online Course

Breakthrough ACTION English, French Cameroon, Côte d’Ivoire, Francophone West Africa, Malawi Malaria Online Course Audience Segmentation Breakthrough ACTION

This course teaches how to encourage antimalarial acceptance and uptake by employing audience segmentation based on attitudes and behaviors of populations.

Two older adults with surgical masks and bandages after getting vaccinated in New York City

U.S. Navy Medicine

Audience Segmentation for Vaccination Toolkit

Breakthrough ACTION English, French Francophone West Africa COVID-19 Toolkit Audience Segmentation Breakthrough ACTION

This toolkit teaches how to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of the intended audience.

Women with babies wait to receive bed nets

Riccardo Gangale/VectorWorks/PMI

Antenatal Care Client Segmentation Toolkit

Breakthrough ACTION English Malaria, Provider Behavior Change, Service Delivery Toolkit Audience Segmentation Breakthrough ACTION

This toolkit helps malaria practitioners and implementing partners plan and integrate segmentation-based profiles into their existing work.

A male community health volunteer in Madagascar enters health data through a mobile application

Samy Rakotoniaina/MSH/PMI

Segmenting Malaria Health Providers: A Technical Brief

Breakthrough ACTION English Malaria, Provider Behavior Change, Service Delivery Fact Sheet/Brief Audience Segmentation Breakthrough ACTION

This brief explains how SBC practitioners can identify provider audience segments to improve the malaria case management journey.

SBC Learning Central

Breakthrough ACTION English, French Francophone West Africa COVID-19, Family Planning / Reproductive Health, Gender, Malaria, Maternal and Child Health, Nutrition, Provider Behavior Change, Service Delivery Online Course, Toolkit, Website Audience Segmentation, Behavioral Science, Community Engagement, Human-centered Design, Monitoring and Evaluation, Social and Behavior Change Communication, Social and Structural Breakthrough ACTION

SBC Learning Central offers free online courses to help public health professionals incorporate proven and innovative SBC methodologies into their work.