Indonesian family at a table playing a gameBreakthrough ACTION
Four young adults gather around a poster board covered in post-it notesBreakthrough ACTION
Graphic of a family of fiveBreakthrough ACTION

Know, Care, Do: A Theory of Change for Engaging Men and Boys in Family Planning

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This theory of change (English/, French & Spanish) was developed to help family planning practitioners engage more effectively with men and boys.

Family Planning Social Norms Taxonomy for East Africa

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Breakthrough ACTION’s taxonomy for social norms can be used for research and program development for family planning interventions in East Africa.
After services: SBC boosts adherence and maintenanceBreakthrough ACTION

Circle of Care Model: After Stage

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During the AFTER phase of the Circle of Care, SBC interventions help: reinforce linkages, support behavioral maintenance, and enhance follow-up.
During services: SBC improves the client-provider interactionBreakthrough ACTION

Circle of Care Model: During Stage

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In the DURING phase of the Circle of Care, SBC interventions help: empower clients, improve provider behavior, and build trust.
Before services: SBC motivates clients to access servicesBreakthrough ACTION

Circle of Care Model: Before Stage

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During the BEFORE phase of the Circle of Care, SBC interventions help: generate demand, create enabling environments, and set supportive norms.
A nurse counsels a couple on family planning and reproductive healthYagazie Emezi/Getty Images/Images of Empowerment

Advocacy for Social and Behavior Change

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This is a collection of advocacy resources to promote greater investment in SBC by governments, donors, and decision-makers—at all levels.
Improved health outcomes: Before (SBC motivates clients to access services), during (SBC improves the client-provider interaction), and after services (SBC boosts adherence and maintenance)Breakthrough ACTION

Circle of Care Model

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The Circle of Care is a holistic model that shows how SBC can be applied across the service continuum—before, during, and after services—to improve health outcomes.