Audience Segmentation Archives | Page 2 of 3 | Breakthrough ACTION and RESEARCH

A pregnant woman receives a mosquito net at her prenatal visit

Audience Segmentation for Malaria Online Course

Breakthrough ACTION English, French Francophone West Africa, Cameroon, Côte d’Ivoire, Malawi Malaria Online Course Audience Segmentation Breakthrough ACTION

This course teaches how to encourage antimalarial acceptance and uptake by employing audience segmentation based on attitudes and behaviors of populations.

Two older adults with surgical masks and bandages after getting vaccinated in New York City

U.S. Navy Medicine

Audience Segmentation for Vaccination Toolkit

Breakthrough ACTION English, French Francophone West Africa COVID-19 Toolkit Audience Segmentation Breakthrough ACTION

This toolkit teaches how to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of the intended audience.

Women with babies wait to receive bed nets

Riccardo Gangale/VectorWorks/PMI

Antenatal Care Client Segmentation Toolkit

Breakthrough ACTION English Malaria, Provider Behavior Change, Service Delivery Toolkit Audience Segmentation Breakthrough ACTION

This toolkit helps malaria practitioners and implementing partners plan and integrate segmentation-based profiles into their existing work.

A male community health volunteer in Madagascar enters health data through a mobile application

Samy Rakotoniaina/MSH/PMI

Segmenting Malaria Health Providers: A Technical Brief

Breakthrough ACTION English Malaria, Provider Behavior Change, Service Delivery Fact Sheet/Brief Audience Segmentation Breakthrough ACTION

This brief explains how SBC practitioners can identify provider audience segments to improve the malaria case management journey.

SBC Learning Central

Breakthrough ACTION English, French Francophone West Africa COVID-19, Sexual and Reproductive Health, Gender, Malaria, Maternal and Child Health, Nutrition, Provider Behavior Change, Service Delivery Online Course, Toolkit, Website Audience Segmentation, Behavioral Science, Community Engagement, Human-centered Design, Monitoring and Evaluation, Social and Behavior Change Communication, Social and Structural Breakthrough ACTION

SBC Learning Central offers free online courses to help public health professionals incorporate proven and innovative SBC methodologies into their work.

A community volunteer poses outside her grocery store in India

Mansi Midha/Getty Images/Images of Empowerment

Using Social and Behavior Change to Strengthen Self-Care for Sexual and Reproductive Health

Breakthrough ACTION English Sexual and Reproductive Health, Provider Behavior Change, Service Delivery Fact Sheet/Brief Audience Segmentation, Community Engagement, Human-centered Design Breakthrough ACTION

This brief outlines how self-care practitioners can use proven and emergent social and behavior change approaches to enhance self-care efforts.

Une femme enseigne à d'autres femmes au Sénégal

Jonathan Torgovnik/Getty Images/Images of Empowerment

Introduction to Social and Behavior Change Online Course

Breakthrough ACTION French Francophone West Africa Sexual and Reproductive Health, Gender Online Course Audience Segmentation, Behavioral Science, Community Engagement, Human-centered Design, Social and Behavior Change Communication, Social and Structural Breakthrough ACTION

Ce cours décrit comment les activités de changement social et de comportement améliorent l'efficacité des programmes de santé.

Breakthrough RESEARCH Legacy Area: Advancing Social and Behavior Change Measurement

Breakthrough RESEARCH English, French Fact Sheet/Brief, Peer-reviewed, Report, Video/Animation Audience Segmentation, Monitoring and Evaluation Breakthrough RESEARCH

Social and behavior change professionals can use these resources to measure and assess the effectiveness of their activities.

A female health worker provides reproductive health and family planning counseling to a woman in Senegal

Jonathan Torgovnik/Getty Images/Images of Empowerment

Applying Segmentation to SBC in Family Planning Online Course

Breakthrough ACTION English, French Sexual and Reproductive Health Online Course Audience Segmentation Breakthrough ACTION

This Global Health e-Learning Center course teaches how to use audience segmentation results to improve family planning and reproductive health programs.