Two older adults with surgical masks and bandages after getting vaccinated in New York CityU.S. Navy Medicine

Audience Segmentation for Vaccination Toolkit

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This toolkit teaches how to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of the intended audience.
Two people sitting in café looking at a phone togetherAugust de Richelieu/Pexels
People wearing face masks waiting inside an auditorium to get the COVID-19 vaccine for freeSuprabhat Dutta/iStock
Community members gather to pilot a new family planning counseling tool in NigerAmadou Oumarou
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A group photo of people wearing face masks celebratingRamatu Ada/Breakthrough ACTION-Nigeria

How Theory-Based Programming Can Drive COVID-19 Vaccine Uptake

Breakthrough ACTION applied the World Health Organization’s Confidence, Complacency, and Convenience Model to achieve COVID-19 related behavior change.
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Closing the COVID-19 Vaccine Uptake Gap Among Health Workers in Low- and Middle-Income Countries

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This brief synthesizes insights from global experts on ways to close the COVID-19 vaccine gap among health workers in low-and middle-income countries.
Nigerian mother with face mask on holds her baby girlUSAID/Breakthrough ACTION

Adapting Social and Behavior Change Programming for Maternal, Newborn, and Child Health in Nigeria During COVID-19

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This case study describes how Breakthrough ACTION worked with partners to adapt maternal, newborn, and child health programming to overcome COVID-19 challenges.
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