Phase 1 Define: Mine existing knowledge, Intent statement, Deepen understanding; Phase 2 Design & Test: Imagine, Refine, Prototype, Test; Phase 3 Apply: Implement & Monitor, Evaluate & Refine, Adapt & ScaleBreakthrough ACTION

Social and Behavior Change Flow Chart

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Using human-centered design principles, the SBC Flow Chart asks users to adopt a beginner's mind to identify new insights to solve public health problems.
People at an outdoor market in El Salvadorhelovi, Getty Images