Producing and Managing an SBC Mass Media Campaign

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This toolkit walks users step-by-step through the process of developing, producing, broadcasting, and monitoring an SBC mass media campaign.
Man and woman speaking with health care provider
Two men talk during a RCCE training in GuineaBreakthrough ACTION-Guinea
Adolescent girl in a classroom in the DRC
AFCON #TeamVaccine TV Spot

AFCON #TeamVaccine Campaign

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Breakthrough ACTION developed campaign materials to promote vaccine uptake among 2023 AFCON football fans.
A group of people gathered around a red boat in South Sudan
A health care provider vaccinates a newborn in its mother's armsUSAID Tanzania
A family and a provider celebrate in South Sudan
A woman selling fish at an outdoor market in Liberia