Cover of Getting Practical: Integrating Social Norms into SBC

Getting Practical: Integrating Social Norms into SBC

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This tool addresses the gap between formative social norms research and the other phases of the program design cycle to allow for adaptive programming.
A nurse teaches her team how to conduct a malaria rapid diagnostic test in GhanaEmmanuel Attramah/PMI Impact Malaria/Flickr

Blueprint for Applying Behavioral Insights to Malaria Service Delivery

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This document seeks to bridge silos by outlining steps for approaching provider behavior change to facilitate coordination in malaria service delivery.
An Indian coupleVespia, M., 2017

From Vision to Action: Guidance for Implementing the Circle of Care Model

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This resource provides guidance for implementing the Circle of Care Model and developing social and behavior change for service delivery initiatives.
Several adolescents in ZambiaBreakthrough ACTION, 2019

Using SBC to Increase Family Planning Uptake in Zambia

This case study highlights how Breakthrough ACTION made the case for using social and behavior change to achieve family planning goals in Zambia.
Cover art for Tested Solutions for Quality FP CounselingJonathan Torgovnik/Getty Images/Images of Empowerment

Encouraging Family Planning Counseling That Promotes Meaningful Choice

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This is a package of evidence-based, low-cost SBC solutions that improve the quality of family planning counseling for postpartum women.
Women waiting to receive antenatal counseling and checkups at a clinic in UgandaJonathan Torgovnik/Getty Images/Images of Empowerment

Resources for Social and Behavior Change Advocacy in Family Planning

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These two short animations and accompanying briefs show how social and behavior change can support global- and country-level family planning goals.
Young women in India explain software to each otherPaula Bronstein/Getty Images/Images of Empowerment

Knowledge Management Resources

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This collection includes a synthesis of knowledge management activities from the 2018 International SBCC Summit and entries from the CLA Case Competition.
After services: SBC boosts adherence and maintenance

Circle of Care Model: After Stage

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This brief helps service providers understand how to use social and behavior change to encourage sustained healthy behaviors after service delivery.
During services: SBC improves the client-provider interaction

Circle of Care Model: During Stage

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This brief helps service providers understand how social and behavior approaches can improve client–provider interaction.