A Liberian man holds a sign about rabies preventionBreakthrough ACTION Liberia
An Indonesian family sitting around a table playing a gameBreakthrough ACTION
A community health worker walks to see patients in CameroonPMI

Leveraging Ambassadors to Support COVID-19 Vaccine Uptake and Malaria Prevention: A Technical Brief

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This brief explains how Breakthrough ACTION worked closely with influential individuals to act as trusted ambassadors to increase COVID-19 vaccine rates.
Follow Who Know Road Campaign video stillBreakthrough ACTION

Follow Who Know Road Campaign: Development, Implementation, and Lessons Learned

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This brief describes the process of implementing a SBC video campaign in Nigeria—from developing the campaign concept to producing and airing the videos.
Two women using the Empathways card deck in TogoWest Africa Breakthrough ACTION Togo

Community Empathways Dialogue Results Brief

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This brief describes an effort to gauge whether the cards contributed to reducing barriers for youth to access family planning/reproductive health services.
Graphic of two women doing research
Cover of Using SBC to Foster Trust in SRH

Using SBC to Foster Trust in Sexual and Reproductive Health: Evidence Synthesis and Recommendations

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These reports give an overview of trust determinants and programmatic guidance on how to better foster trust in sexual and reproductive health programs.
Young mothers receive family planning information from a female community health worker in UgandaJonathan Torgovnik/Getty Images/Images of Empowerment

Increasing Investment in SBC for FP/RH

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This brief presents findings on behavioral barriers to increased investment in social and behavior change for family planning and reproductive health.
A male community health volunteer in Madagascar enters health data through a mobile applicationSamy Rakotoniaina/MSH/PMI

Segmenting Malaria Health Providers: A Technical Brief

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This brief explains how SBC practitioners can identify provider audience segments to improve the malaria case management journey.