Archive for: Audience Segmentation

Improved health outcomes: Before (SBC motivates clients to access services), during (SBC improves the client-provider interaction), and after services (SBC boosts adherence and maintenance)

Circle of Care Model

Breakthrough ACTION English, French Provider Behavior Change, Service Delivery Implementation Guidance, Model/Framework, Video/Animation Audience Segmentation Breakthrough ACTION

The Circle of Care is a holistic model that shows how social and behavior change can be applied across the service continuum to improve health outcomes.

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This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The Breakthrough awards are supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreements: #AID-OAA-A-17-00017 and #AID-OAA-A-17-00018. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. Breakthrough RESEARCH is based at Population Council. The contents of this website are the sole responsibility of Breakthrough ACTION and Breakthrough RESEARCH. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, Johns Hopkins University, or Population Council.