Improved health outcomes: Before (SBC motivates clients to access services), during (SBC improves the client-provider interaction), and after services (SBC boosts adherence and maintenance)

Circle of Care Model

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The Circle of Care is a holistic model that shows how social and behavior change can be applied across the service continuum to improve health outcomes.
A nurse providing antenatal counseling to a pregnant woman in UgandaJonathan Torgovnik/Getty Images/Images of Empowerment

Developing a Social and Behavior Change Research Agenda

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This page contains resources to help social and behavior change (SBC) professionals understand provider behavior change and integrated SBC programming.
Provider and mother smile at newborn babyKatyesi Media

Applying Behavioral Economics to Improve Women’s Experience with Maternal Care in Zambia

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This page has resources about behavioral economics-informed solutions to improve labor and delivery care experience for women in Zambia.