An Indian coupleVespia, M., 2017

From Vision to Action: Guidance for Implementing the Circle of Care Model

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This resource provides guidance for implementing the Circle of Care Model and developing social and behavior change for service delivery initiatives.
Several adolescents in ZambiaBreakthrough ACTION, 2019

Using SBC to Increase Family Planning Uptake in Zambia

This case study highlights how Breakthrough ACTION made the case for using social and behavior change to achieve family planning goals in Zambia.
It takes a village: A shared agenda for social and behavior change in family planning

Global Shared Agenda for SBC in Family Planning

This page describes five priority areas for a global shared agenda for social and behavior change in family planning. Champions can also endorse the agenda.
Advocating for social and behavior change approaches?

SBC in Family Planning Message Framework

This interactive site can be used to develop audience-tailored messages and identify evidence to advocate for social and behavior change in family planning.
Cover art for Tested Solutions for Quality FP CounselingJonathan Torgovnik/Getty Images/Images of Empowerment

Encouraging Family Planning Counseling That Promotes Meaningful Choice

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This is a package of evidence-based, low-cost SBC solutions that improve the quality of family planning counseling for postpartum women.
Poultry farmer and his family in EthiopiaMorgana Wingard/USAID

Men are still missing: Making family planning more gender-inclusive

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This blog post advocates for increasing engagement with men and boys, who have, historically, been overlooked by family planning programs.
Women gather outdoors in NigeriaBreakthrough ACTION-Nigeria

Leveling the Playing Field in Nigeria Through Adalci

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This blog post describes how the concept of justice was used to rally religious leaders across faiths to encourage men to support women’s health in Nigeria.
Women waiting to receive antenatal counseling and checkups at a clinic in UgandaJonathan Torgovnik/Getty Images/Images of Empowerment

Resources for Social and Behavior Change Advocacy in Family Planning

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These two short animations and accompanying briefs show how social and behavior change can support global- and country-level family planning goals.
"I’d like to use the injectable, but my boyfriend might think it’s weird if I’m bleeding irregularly." "I don’t think this doctor understands what I need, but he’ll become angry if I ask a question about his recommendation."

New Social Norm Taxonomy Helps Address Family Planning Challenges in West Africa

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This blog post highlights a social norms taxonomy for addressing family planning challenges in West Africa.