The International Social and Behavior Change Communication (SBCC) Summit was conceived with a bold vision: to bring together the global community of SBCC organizations, practitioners, and researchers to advance the field of behavior change.

The Breakthrough ACTION + RESEARCH teams attended the 2022 SBCC Summit in Marrakech, Morocco to share how social and behavior change improves health outcomes across the globe. Download the presentations to learn more about the work of Breakthrough ACTION + RESEARCH.

Stop by our booth

Visit us in booth #26–27 to learn about the latest developments in the field of social and behavior change. Don’t miss your chance to meet with our social and behavior change experts and pick up copies of our latest publications.

Participate in our auxiliary events and skills-building workshops

Attend our presentations

Rien pour nous, sans nous – les leaders jeunes derrière et devant la campagne multi-média sur la SR/PF des jeunes, Merci Mon Héros

9:15–10:30 a.m.

Fes 1


Using Data Triangulation to Evaluate a Complex Youth-Led Mass and Social Media Campaign in Côte d’Ivoire

9:15–10:30 a.m.

Fes 1


Inclusive Community Engagement for Ending Child Early and Forced Marriages: A Case in Malawi

9:15–10:30 a.m.

Karam 2


The power of norms to drive vaccination in contexts of high misinformation and distrust of public actors

10:30–11:15 a.m.

Poster Space: Living in a Digital World: Innovation, Connectivity, and Dysfunction


The safe resumption of community SBC activities during the COVID-19 pandemic: the role of Interactive Voice Response (IVR) in Nigeria

10:30–11:15 a.m.

Poster Space: Living in a Digital World: Innovation, Connectivity, and Dysfunction


Building Vaccine Confidence within Communities through Religious and Traditional Leaders: An Example from Sokoto State, Nigeria

3:30–4:15 p.m.

Poster Space: Overcoming Barriers to Change: Stigma, Hesitancy, Misconceptions, and Norms


The role of gender, couple communication, and media exposure for vaccine acceptance and prevention among female and male adolescents in Liberia

3:30–4:15 p.m.

Poster Space: Overcoming Barriers to Change: Stigma, Hesitancy, Misconceptions, and Norms


From Narratives to Actions: How Social Listening Encourages Proactive and Reactive Pandemic Response in the Philippines

3:30–4:15 p.m.

Poster Space: Overcoming Barriers to Change: Stigma, Hesitancy, Misconceptions, and Norms


Behaviorally-informed solutions to overcome COVID-19 vaccine hesitancy and facilitate uptake across contexts

3:30–4:15 p.m.

Poster Space: Overcoming Barriers to Change: Stigma, Hesitancy, Misconceptions, and Norms


Promoting Respectful Maternity Care During Labor and Delivery in Zambia and Liberia

4:50–6:15 p.m.

Karam 4

Improving coordination between siloed partners: The Case for an SBC for Service Delivery Community of Practice

9:15–10:30 a.m.

Karam 4


10 Lives, 10 Stories, One Message

9:15–10:30 a.m.

Aud des Ambassadeurs


Looking Back and Looking Ahead: Advancing Integrated SBC Programming

9:15–10:30

Fes 1a


Maintaining Momentum of Malaria SBC through a Global Technical Working Group

9:15–10:30 a.m.

Karam 4


Creating a “global SBC village”: challenges, opportunities and experiences of Springboard, an online community for SBC professionals

9:15–10:30 a.m.

Karam 4


Vaccine Ambassadors: Leveraging Trusted Community Leaders to Increase Vaccine Acceptance in Liberia

9:15–10:30 a.m.

Karam 2


Strengthening Advocacy Capacity to Create an Enabling Environment for Uptake of High Impact Behaviors in Liberia

10:30–11:15 a.m.

Poster Space: Collaboration, Integration, and Partnership to Create Sustainable Change


Addressing Barriers to Facility-Based Delivery in Liberia: A Behavioral Design Approach to FBD

10:30–11:15 a.m.

Poster Space: Collaboration, Integration, and Partnership to Create Sustainable Change


Water, sanitation, and hygiene in a drought-prone region of southern Niger: How environment, household infrastructure, and exposure to social and behavior change messages interact

10:30–11:15 a.m.

Poster Space: Collaboration, Integration & Partnership to Create Sustainable Change


Data-driven capacity strengthening in social and behavior change: Cases from Sahelian West Africa

3:30–4:15 p.m.

Poster Space: How Do We Know What Works? Focus on Research and Research Methods


Understanding the effectiveness of community health actions through community led-participatory assessment

3:30–4:15 p.m.

Poster Space: How Do We Know What Works? Focus on Research and Research Methods


Community voices in action: Communicating community needs for rabies risk and prevention in Bombali District, Sierra Leone

3:30–4:15 p.m.

Poster Space: How Do We Know What Works? Focus on Research and Research Methods


Gender Equitable Norms among Female and male Adolescents in Liberia

3:30–4:15 p.m.

Poster Space: How Do We Know What Works? Focus on Research and Research Methods


Building an Airplane as You Fly!: Development and Implementation of a Malaria SBC campaign in Guyana

3:30–4:15 p.m.

Poster Space: How Do We Know What Works? Focus on Research and Research Methods


The Value-Add of Participatory Research and Data Analysis Techniques to Inform Risk Communication: Insights from a Qualitative Study on Zoonotic Diseases in Guinea

3:30–4:15 p.m.

Poster Space: How Do We Know What Works? Focus on Research and Research Methods


The ABCs of PBC: Applying a Systems Lens to Provider Behavior Change (PBC) for Sustainable Change and Impact

4:50–6:15 a.m.

Karam 5

View and download presentations

10 Lives, 10 Stories, One Message: Social and Behavior Change for Better Reproductive Health

Addressing Barriers to Facility-Based Delivery in Liberia: A Behavioral Design Approach to FBD

Amplifying Traditional Media Through Mobile Digital Platform. The Albishirin Ku! Story

Behaviorally-informed solutions to overcome COVID-19 vaccine hesitancy and facilitate uptake across contexts

Building an Airplane as you Fly! Development and Implementation of a Malaria SBC Campaign in Guyana

Building Vaccine Confidence Within Communities Through Religious and Traditional Leaders: An Example From Sokoto State, Nigeria

Circle of Care Model: Overview

COVID Vaccine Hesitancy Among Healthcare Workers in Ethiopia and Associated Factors in Ethiopia: Health Facility-based Cross Sectional Study

Creating a “global SBC village”: challenges, opportunities, and experiences of Springboard, an online community for SBC professionals

Data-driven Capacity Strengthening in Social and Behavior Change: Cases From Sahelian West Africa

Empathways Tool: Drawing Upon Empathy to Improve Family Planning Service Delivery

Empathy: The Keystone of Effective Provider Behavior Change

Engaging Youth in West Africa in a Co-design Process to Steer Their Nations and People into an Era of Quality Adolescent and Reproductive Health

Findings about Reach and Behavioral Intention After a Short-term Multi-channel Integrated Health Campaign

From Narratives to Actions: How Social Listening Encourages Proactive and Reactive Pandemic Response in the Philippines

Gender Equitable Norms Among Female and Male Adolescents in Liberia

Improving Access to PHC Services through the FCT MNCH+N Campaign

Improving Coordination Between Siloed Partners: The Case for an SBC for Service Delivery Community of Practice

Inclusive Community Engagement for Ending Child, Early, and Forced Marriages: A Case in Malawi

Innovative Behavioral Science Solutions to Support Rural Women to Access Delivery Care in Liberia

Les partenariats pour avancer l’équité dans la protection des couches vulnérables au Sénégal

Leveraging What Works: Beyond Idea Generation, Idea Adaptation

Leveraging Co-Design and Diverse Perspectives for a Scalable Game to Boost Communication and Shared Decision Making in Family Planning

Maintaining Momentum of Malaria SBC through a Global Technical Working Group

Meeting Youth Where *Some* Are: Online

Placing Providers at the Center: Understanding Provider Behavioral Influences and Designing Impactful Solutions

Promoting Respectful Maternity Care During Labor and Delivery in Zambia and Liberia

Reimagining Malaria Treatment Packaging to Improve Adherence Among Gold Miners in Guyana

Renforcement des Capacités de CSC fondé sur les Données Les cas de l’Afrique Sahélienne

Rien Pour Nous-Sans Nous les Leaders Jeunes Derrière et Devant la Campagne Multi Média sur la SR/PF des Jeunes Merci Mon Héros

Risk Perceptions and Prevention Behaviors for Rabies in Bombali, Sierra Leone

Shifts in Gender Attitudes and Self-efficacy Related to Child Protection: Insights from a Community-Based Project to End Child Marriages in Malawi

Strengthening Advocacy Capacity to Create an Enabling Environment for Uptake of High Impact Behaviors in Liberia

The ABCs of PBC: Applying a Systems Lens to Provider Behavior Change for Sustainable Change and Impact

The Power of Social Norms to Drive Vaccination in Contexts of High Misinformation and Distrust of Public Actors

The Role of Digital in the Multi-Media Regional Merci Mon Héros Campaign

The Role of Gender and Media Exposure for COVID-19 Vaccine Acceptance and Prevention Among Female and Male Adolescents in Liberia

The Role of Supportive Home Environments for Maternal Nutrition in Liberia

The Safe Resumption of Community Social and Behavior Change Activities During COVID-19 Pandemic Through Implementing Interactive Voice Response in Nigeria

The Several Moving Parts of an Integrated SBC Program

The Value-Add of Participatory Research and Data Analysis Techniques to Inform Risk Communication: Insights from a Qualitative Study on Zoonotic Diseases in Guinea

Understanding the Effectiveness of Community Health Actions Through Community-led Participatory Assessment

Using Theater to Foster Collective Action Against a Yellow Fever Outbreak in Bauchi State, Nigeria

Vaccine Ambassadors: Leveraging Trusted Community Leaders to Increase Vaccine Acceptance in Liberia