National Malaria SBC Strategy Development Package

National malaria social and behavior change (SBC) and social and behavior change communication (SBCC) strategies are effective for describing the priorities and focus of a country’s malaria behavior change efforts. The strategy indicates how partners will work to influence specific behaviors and improve malaria outcomes. Malaria SBC strategies should include a country’s definitive situation and provide clear and concise directions on priority audiences and how to influence their behavior. A malaria SBC strategy should also articulate the role of national SBC coordination committees or SBC technical working groups to guide the country’s SBC priorities and activities.

Developed by the RBM Partnership to End Malaria Social and Behaviour Change Working Group and Breakthrough ACTION, the National Malaria SBC Strategy Development Package includes meeting agendas for stakeholder workshops and writing retreats, guidance on data synthesis and storytelling, and national malaria SBC strategy templates. It also contains a document that provides guidance and examples for using the templates. This package is also available in French and Portuguese.